Cody Mehnert

Let's talk about how I can improve your business!

Communications Specialist | 2025-present

Improved the average clickthrough rate of their YouTube videos by 500%, directing traffic directly to landing pages that encouraged prospective students to apply.
Developed and executed multi-platform recruitment marketing campaigns across social, web and video, creating content tailored to platform-specific audiences and goals.
Translated complex academic program information into clear, engaging social and digital content that improved audience understanding and increased engagement.
Collaborated cross-functionally to enhance website structure, user experience, and digital performance.
Planned, produced and optimized branded video and social campaigns, driving increased traffic to application landing pages and supporting enrollment goals.
Built and maintained Looker Studio dashboards to aggregate data across several platforms and track key marketing and campaign performance metrics to inform data-driven strategy.

Digital Marketing Associate | 2022-2024

Managed and presented results for ad campaigns, leveraging analytics to drive performance.
Coordinated interdepartmental projects, encompassing print media, ad campaigns, email graphics, and website updates.
Developed and executed several website restructure projects that optimized the user experience and enhanced the website's accessibility and functionality, improving the average engagement rate by over 20%.
I excelled in social media planning and content creation, ensuring cohesive and compelling brand messaging across three platforms, increasing their average monthly reach on Instagram by approximately 400%.

(Click the image above to view the Instagram page I managed while working for Planned Parenthood League of Massachusetts.)

Creative Directors Assitant | 2021-2022

Developed WordPress websites and coordinated large-scale website migrations, using SEO best practices to inform development.
Executed 825-page website conversion with light redesign, resulting in a 28.5% page speed increase on average.
Managed successful email and social media campaigns for clients from various industries.
Provided multilingual website updates for an international travel agency. The current redesign produced a 35% increase in desktop speed, 300% increase in mobile speed, and an 80% average decrease in bounce rate on primary navigation pages.

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Efficient project management ensures that goals are met on time and within budget, driving project success.

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Creating a seamless and user-friendly website is crucial for engaging visitors and achieving business objectives.

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Research is the cornerstone of any successful marketing strategy; intentional reporting can lead to improved performance in the future.

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Maintaining brand integrity is essential to establishing and sustaining a strong reputation with your audience

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